Making the News: April Media Highlights

Making the News: April Media Highlights

In the latest edition of Making the News, we recap our media footprint around key events, including the launch of Owlet: Lullabies of the World and the National Pyjama Day 2023 wrap-up and detail our recent opinion piece in the Irish Independent as well as our contribution to a feature piece in The Irish Times.

In April, Early Childhood Ireland was featured 37 times in the media, including 25 online articles, seven printed pieces, and five radio broadcasts, with three local interviews in Louth, Kerry, and Wexford.

Owlet: Lullabies of the World

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On Thursday, April 11, we issued a press release to local media outlets nationwide announcing the launch of the Owlet: Lullabies of the World project. Owlet consists of a trio of materials designed to foster inclusivity in Early Years, including a lullaby playlist, an illustrated book of lullabies sent to 1250 settings, and e-resources for educators. The press releases focused on the number of Early Years settings per county receiving the book, as well as the rationale for the project and highlighting the audio recordings on our website.

We were delighted to have secured print coverage in Cork, Louth, and Limerick, and we appeared online in Louth, Laois and Wexford. Learning Strategy Manager, Milica Atanackovic, participated in radio interviews in Kerry and Wexford, and there was national coverage promoting the project on RTE’s website.

National Pyjama Day 2023 wrap-up
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The 20th National Pyjama Day celebrations were the subject of further media coverage later in the month, with the announcement of the total amount (over €285,000) raised by children across Ireland in November last year.

This gained a lot of attention across the country (23 pieces in all), nationally in The Journal and locally in print, online, and on radio in counties such as Carlow, Dublin, Kildare, Mayo, Kerry and many more.

Early Years as a public good, and what we can all learn from toddlers
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During April, Early Childhood Ireland also featured in The Irish Times and the Irish Independent.

An opinion piece penned by our Director of Policy, Frances Byrne, was featured in the Irish Independent. The piece focused on our policy proposals and solutions to the sector’s issues, including the development of a 5-year plan with a new investment target, a renewed focus on the terms and conditions for staff, and a call for the Government to recognise the sector as a public good and for it to be treated as such.

The Irish Times article, written by Sheila Wayman, focused on what toddlers can teach the rest of us about wellbeing and included insights from our Learning Strategy Manager, Milica Atanackovic. Milica spoke about the importance of observing more and doing less, preserving until you master a task, and being more authentic, open and honest with your emotions.

Contact us
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If you have any questions or would like to engage with Early Childhood Ireland’s media team, please contact us at media@earlychildhoodireland.ie

For more updates, please follow us on X (formerly Twitter) – @EarlyChildhdIRL

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